The Blind Man’s Sign
One day, there was a blind man sitting on the steps of a building with a sign by his feet, that read: “I am blind, please help.” A creative publicist was walking by the blind man and stopped to observe that the man only had a few coins in his hat. He put a few of his own coins in the hat, and without stopping to ask for permission, took the sign, turned it around, and wrote a new message. He then placed the sign by the feet of the blind man, and left. Later that afternoon the creative publicist...